profile.stayux · details
ABOUT
Profile
STAYU KASABOV
My approach to product design is built on a career spent at the intersection of business strategy and technical implementation. Having led my own agency for 16 years, (Nuvizus Communications), I developed a deep accountability for business outcomes, moving products from initial SWOT analysis and PRD definition through to final deployment.
Over the past five years, I've pivoted that experience into the startup space, specializing in the creation and contribution to robust Design Systems. My focus is on bridging the gap between design and engineering and creating systems that aren't just visually polished, but technically buildable and scalable.
I have a track record of delivering results for news agencies, entertainment broadcasting, and enterprise software. My work is about translating complex problems into high-impact, positive UX.
Currently, I'm looking for a Senior or Lead role where I can contribute to established pipelines and drive a high-standard design production lifecycle.
Value
VALUE PROPOSITION
WHAT I BRING
Lead the transition from initial research to final execution. Define the logic behind the interface through user flows, heuristics, and technical vetting. Ensure the product is built on a foundation that is both user-centric and technically viable.
Focus on the "how" as much as the "what". My expertise lies in creating seamless handoffs through precise documentation and a deep understanding of implementation constraints. Ensure that the design intent remains intact throughout the development cycle.
Use prototyping as a tool for validation, with systemic approach to solve complex problems. Help teams to move from MVP to a scalable product without losing functional integrity.
Maintain a critical approach to new technology, adopting new workflows and tools only when they enhance production speed or product quality.
Capabilities
CAPABILITY SET
Stack
TECH STACK
History
EXPERIENCE LOG
2021 — Present
Product Design Consultant
Stayux.com — Full-time
I consult and partner with companies to realize their vision through end-to-end design and product strategy services, including Brand Design, Product Design Strategy, Brand System Adaptation, and UI Implementation.
My approach combines systemic thinking with a modern design ecosystem - leveraging design systems, structured workflows, and strategic alignment to ensure scalability, consistency, and long-term brand coherence. I bridge the gap between design and development through meticulously documented handoffs, enabling seamless collaboration with engineering teams.
Core Offerings:
Brand Strategy & Identity Design Product Design & UX Strategy Design Systems Building & Contribution Accessible & Inclusive UI Design (a11y-first) Front-End Ready Prototypes & Technical Documentation Cross-Functional Design-to-Development Handoff
Focused on delivering measurable outcomes, I help organizations strengthen their digital presence, improve user engagement, and build robust, future-ready brand and design systems that scale across platforms.
2004 — 2020
Chief Executive Officer & Founder
Nuvizus Communications — Full-time
Product leader with 16+ years of experience leading a full-service digital agency specializing in UCD, web and application development, and brand strategy for high-impact clients across technology and media.
Delivered numerous end-to-end digital projects - from concept through deployment, with cross-functional teams of designers and developers. Directed all aspects of the product lifecycle, including user research, UX/UI design, front-end development collaboration, and software delivery, ensuring alignment with business objectives and technical feasibility.
Key achievements:
Designed and led the development and implementation of an early (2004), proprietary CMS platform with full multirole access control, granular permissions, and content workflow management - custom-built to meet the complex editorial and operational needs of high-profile clients. Successfully deployed for major brands and projects including ING Bank (Perperikon.bg), TV7, and Planeta.tv, enabling secure, scalable content management and streamlining digital operations for large media and organizations.
Introduced UX design methodology to the Bulgarian market in 2005 by winning a design contest for educational portal b-trust.org dedicated to e-sign service by Bankervice/Borika.
Designed, managed and delivered the first integrated Video on Demand (VOD) solution for TV/Media company in Bulgaria (2009) Planetaplay.com with innovative UX solutions, user shareable video/audio playlists, SPA (Single Page Application) innovation with AJAX/JSON implementation, Nginx deployment and integration. The platform, including its core software and user base, was acquired by a leading mobile operator to strengthen their content delivery infrastructure.
Designed, developed and deployed web solutions and MVPs with Expression Engine.
Managed client relationships, consistently delivering projects on time, on budget, and exceeding quality expectations.
2001 — 2003
Head of Web-design & Advertising
Bitex.com ISP — Full-time
Head of Web-design and Advertising in one of the first ISPs in Bulgaria. Leading in-house web development team, producing product strategies, designing and managing advertisement campaigns.
2000 — 2001
Graphic Designer
Economedia — Full-time
Graphic Designer responsible for photography management and optimization for online news media Dnevnik.bg.